RECENT ARTICLES

What's Happening in Select Service Hotel Investment?
Is it a good time or bad time to buy or sell a hotel? Hotel investment deals continue to get done today amidst turmoil in capital markets and economic uncertainty. Yet, deal volume of select service assets has not been affected as much as more expensive, full service assets.
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It's Got the Look
A guest’s first impression often can be the last chance a hotelier has for repeat business. Leisure travelers, and especially businesspeople, oftentimes don’t spend a large amount of time in their room. When they arrive, they’ll go in, put down their things and head out the door. How important is the lasting image in each guest’s mind to their repeat business? If they don’t want to go back to the room while they’re staying there, the chances they’ll come back are slim to none.
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Keeping a Keen Eye on the Sky
A significant cutback in airline flights is on the horizon this fall, and the hospitality sector will feel the effects. According to market research, some sectors of the hotel industry have seen dips in occupancy. As fuel costs continue to rise, the airline industry will continue down what could be a historic decline.
     Though the results of these airline cutbacks only can be speculated at this point, AAHOA Lodging Business gathered industry data and spoke with experts on both the airline and hospitality sides of the equation to compile a snapshot of what is occurring right now and what significant airline cutbacks could spell for the hotel industry in the near future.
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Sustainable-Solutions In Hospitality
From the seasoned business traveler to families on vacation, today’s hotel guests are well-versed in the range of lodging options available in the marketplace. Before they arrive for check-in, they check out amenities and services, and comparison-shop for lodging in virtually any destination. Whether working or planning an exotic getaway, guests seek properties that measure up to their high expectations on many levels.
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E-mail Marketing
Effective e-mail marketing will help you book rooms and build relationships.
E-mail marketing is one of the most effective communication and promotion vehicles in the Internet marketplace. Ninety percent of Internet users and fifty-six percent of all Americans use email on a regular basis (source: eMarketeer.com, August 2006). Hotels benefit from e-mail marketing because it is fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships. High quality e-mail campaigns can deliver effective messaging that drives action and manages customer relationships.
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